More than 50 million consumers in the United States are awaking to the power and influence they wield through the purchases they make. Socially and environmentally aware, these Awakening Consumers are becoming increasingly selective in the brands they support. It's not just about yellow-waxy-buildup anymore, they seek companies whose core values are in line with their own. Connecting with these consumers can give business a vital edge in today's marketplace.

Who are these people? How quickly are their ranks growing? What are their beliefs, values and viewpoints? What can businesses do to reach these Awakening Consumers? g-Think, the research arm of Green Team Advertising, is here to provide the answers, as well as examine trends, provide insight and opinion in the areas of progressive brands, travel and the environment.