Search gThink gThink

ISSUE 018

View articles in gThink gThink
Articles

The Future Does Not Exist
(Just an Opinion)

E-mail to a friend


The future does not exist, obviously.

The past is another story. It doesn't exist either, but we confuse it with memories that do. The present is a very slim organic sandwich of two non-existent concepts.

Now, back to the future.

We are in the constant combination of the now, and the just now, and the egotistical belief that we can possibly predict the most anxious part of our timeline: the future.

Prophets, psychics, marketing-savvy futurists, and (with all due respect) those asshole "trendspotters" are looking at a river—made up of the past (where it's flowed), the present (the rocks at that part of the river) and the future (where the river will tend to flow). But in a world of global warming and territory scarcity, the river can overflow and dry up in a second.

An optimistic future will become the present only when we all see that we all live on a little rock suspended in space, and when we understand ourselves to be ants eating a donut. Only then can we finally become Planetarians.

by Jimmie Stone

Jimmie is a Partner and the Creative Director of Green Team USA.

E-mail to a friend