Awakening Consumers
Consumers who are increasingly aware of the issues of the day and who are prepared to alter their purchasing patterns to reflect their views and concerns about environmental and other social issues. Back to top

Awakening Travelers
Those travelers, drawn from many varying consumer cohorts, who are becoming aware of the importance of environmental sustainability and cultural authenticity and preservation as part of their overall travel experience. Back to top

Benchmarking
Benchmarking is the process of determining who is the very best, who sets the standard, and what that standard is. Back to top

Cause
Focus of a movement or group seeking to change attitudes, enhance awareness, or effect regulatory or legal change. Back to top

Cause-Related Marketing
A strategy in which a company’s sales campaign is linked to a nonprofit organization or cause. Back to top

Corporate Social Responsibility
A business policy of doing good in the community, with the aim of enhancing the reputation of the company. Back to top

Green Team Delta
A methodology used to assess and define a company's advertising and marketing campaigns, using a brand or cause as the starting point to reach audiences from local to global levels and through all possible communications vehicles, from global branding to viral marketing. Back to top